We will suggest the Pricing Engine as a possible solution for both problems. We will start with either:

• meeting business opjectives, or
• having the quickest product deployment cycle in the market

A decoupled pricing engine can significantly shorten time to market by offering several advantages:

1. Modular Development: Decoupling the pricing engine from other components of your system allows teams to work on different parts independently. This means developers can focus solely on building and refining the pricing engine without being hindered by dependencies on other modules. Consequently, development cycles become shorter and more focused.
2. Parallel Development: Since the pricing engine operates independently, teams can work on different features simultaneously. For instance, while one team works on optimizing pricing algorithms, another can focus on integrating new data sources or enhancing user interface elements. This parallel development approach accelerates the overall progress and reduces time to market.
3. Faster Iterations and Testing: With a decoupled architecture, it's easier to iterate and test changes to the pricing engine. Developers can deploy updates to the pricing logic without affecting other parts of the system. This agility enables faster experimentation, iteration, and validation of pricing strategies, leading to quicker improvements and adjustments based on feedback and market dynamics.
4. Scalability and Performance Optimization: Decoupling allows for better scalability and performance optimization of the pricing engine. Teams can scale resources dedicated to pricing independently, ensuring that the system can handle increased loads without impacting other functionalities. This flexibility is crucial for accommodating growing user bases or sudden spikes in demand.
5. Third-party Integration: Decoupling enables seamless integration with third-party services and APIs. Whether it's incorporating external data sources, payment gateways, or analytics tools, a decoupled pricing engine facilitates swift integration without disrupting core functionalities. This capability allows businesses to leverage external resources and services effectively, enhancing the overall value proposition and accelerating time to market.
6. Customization and Personalization: A decoupled pricing engine makes it easier to customize pricing strategies and tailor them to specific customer segments or market conditions. Teams can experiment with different pricing models, discounts, and promotions independently, optimizing offerings based on customer preferences and behavior. This ability to personalize pricing strategies efficiently can lead to faster adoption and increased competitiveness in the market.

Overall, by decoupling the pricing engine, companies can streamline development, improve agility, and adapt more quickly to changing market demands, ultimately shortening time to market and gaining a competitive edge.

Legacy core systems are difficult to change as they are built using older architectural styles that don’t lend themselves well to change. Enhancements to these core systems require significant planning, lengthy regression testing, and coordination of effort across teams.